MBA program teachings on marketing

BSBAALJR the personification of MBA teachings on marketing

BSBAALSR is the personification of alleged-quality/quantity in MBA credential awarding Business Schools. BSBAALSR insists that all his devotees, study his scriptures on marketing. Roughly speaking, there is no aspect of business administration, that is more emphasized by BSBAALSR than marketing is. BSBAALJR is the personification of MBA credential awarding business schools in general regardless of alleged-quality. I still am not sure how BSBAALSR looks at marketing but I have an idea of what BSBAALJR is like with regards to marketing. And I am sure he bears a strong resemblance to BSBAAL senior.

BSBAALJR recites the obvious

BSBAALJR, recites the obvious. His attitude seems to be, that since (he condescends to let you in on some secret data) 99 percent of succesful marketers know that two plus two is four, therefore you should spend your time listening to BSBAALJR tell you that two plus two is four.

BSBAALJR contradicts himself

BSBAALJR, contradicts himself. He says that every marketing situation is completely different, and imitating other marketing solutions will not work because you have to be different; then he plows ahead to provide you with a long one size-fits-all laundry list of generalizations.

BSBAALJR pushes individuality while promoting conformism

BSBAALJR tells you that you should not be paying attention to beings such as BSBAALJR because you have to be different, and paying attention to beings such as BSBAALJR will not make you different. Then he tells you that your life depends on listening to his brilliant generalizations.

Here we touch upon a fundamental problem of MBA production, which is that the wisdom tought in an MBA program will end up leaking out so that all of the competitors in a field become aware of what this wisdom is. Therefore it tends to be the case that MBA wisdom cannot get you ahead of your competitors, because, as I knew from personal original observation and analysis before reading any MBA textbooks, by definition, those who perform well compared to their competitors are different from the average typical competing corporation, and hence are foolish to imitate them, an example of this being, that employers by emphasizing experience allow the typical to dictate hiring decisions to them even though their goal is to be an organization that transcends and excels the typical. Yet the emphasis on MBA wisdom, an emphasis promoted by B-schools, leads to typicality.

BSBAALJR's useless generalizations

BSBAALJR is like somebody who keeps telling you things like, "55 percent of the time you can increase your sales by purchasing an expensive $25k-per-tie Snobbus Brand red tie with gold dots in it". At the same time he warns you that in your individual case buying this $25k Snobbus brand red tie with gold dots on it could backfire on you and ruin you because every situation is different and it is important to be different and things are always changing the tie could soon be out of style. Yet he considers it really important that you remember that 55 percent of the time sales are increased by wearing the $25K Snobbus brand red tie with gold dots. The point BSBAALJR ignores, is, that, even if the $25K Snobbus brand tie always increased sales, does the increase in sales outweigh the cost of the tie? Does putting corporate time energy and money into a given marketing improvement outweigh the benefits derived from said investment of time energy and money? Which investment in marketing-improvement produces the greatest return?

BSBAALJR's useless laundry list

BSBAALJR recites a laundry list of things that those involved in marketing should obviously be aware of. He ignores the fact that such laundry lists are meaningless, because the marketing manager is faced with decisions regarding which entries on the list should have what percentage of limited corporate time energy money resources put into them. Obviously, ideally speaking, living in BSBAALJR fantasy world heaven, we would put lots of time energy and money into everything on BSBAALJR's laundry list. But such is not the real world. In the real world, the manager is faced with deciding if he should put $10K into this item on the list or that item on the list. Dealing with such questions is what the manager needs to understand, but BSBAALJR does not help him to understand such things.





@2005 David Virgil Hobbs